STANDARDS FOR AUDIO DESCRIPTION
The Purpose | The
History | The Basics | Standards
Unique to Live Description | Standards
Unique to Video Description
Definitions
Describer
the person who writes/creates
the descriptions, in advance or live.
Narrator
the person who speaks the descriptions.
In the case of live description, the narrator and describer would
be the same.
Product
the work being described a play, a
television program, a dance performance, a film, a painting, a display.
Audio Description
Audio description for low vision
and blind people is the art and technique of using the natural pauses
in dialog or narration during live theater performances to insert
descriptions of the essential visual elements: actions, appearance
of characters. Body language, costumes and settings, lighting, etc.
Descriptions are delivered through a tiny earpiece thus permitting
visually impaired people to sit anywhere in the audience.
[1]
Video Description
Video Description is the art of
audio description applied to television, videos and motion pictures.
In Video Description the credits and subtitles are voiced. Descriptions
are delivered via separate audio channel permitting TV viewers and
moviegoers to hear or not hear the descriptions according to their
wishes.
[2]
The Purpose
To ensure that those who are blind or visually
impaired have the same access to cultural events as those who can
see for themselves.
[3]
A 1993 study conducted by the American Foundation for the Blind
(AFB) for WGBH Educational Foundation with a grant from the National
Science Foundation found:
that description had significant positive
impacts
Participants report that
when they watch television they feel they generally miss information
that is available to fully-sighted people. Adding description makes
programs more enjoyable, interesting, and informative; description
does not make programs more confusing.
Having audio description makes the participants more comfortable
discussing programs with sighted friends. They are more able to
talk about the program themselves and are more able to ask others
about it.
Participants who watched the
described video version of the programs remembered what was presented
in the descriptions. Further, one to two months later, they retained
significantly more information from the programs.
The participants prefer to have description for television programs
in general and science programs in particular. They would seek out
programs they knew would be described.
[4]
Highlights of a research project to study the
viewing habits of blind and visually impaired people and the impact
of video description completed in 1997 by the American Foundation
for the Blind reports:
Blind and visually impaired people
(approximately 3% of the U. S. population) watch television and
videotapes about as often as those who are not visually impaired.
In, addition, their households own televisions and VCRs, and subscribe
to cable television, to the same extent as other households.
The vast majority of those who have experienced
formal video description say they would be more likely to watch
a television show or video with description than without.
The vast majority of blind and visually impaired people who
have experienced description say that it is important to their enjoyment
of programming.
People who have
experienced video description feel that it affords important benefits,
which fall into the categories of enhanced viewing, learning, and
social experiences watching television and videotapes.
[5]
An article by Jaclyn Packer in New Technologies
in the Education of the Visually Handicapped (1996) states:
Among the benefits of video description cited
most often by blind and visually impaired viewers are the following:
1) Gaining knowledge about the visual world; 2) Gaining a better
understanding of televised material; 3) Feeling independent; 4)
Experiencing social connection; 5) Feeling equality with those who
do not have visual impairments; 6) Experiencing enjoyment; 7) Relief
of burden on sighted viewers with whom they watch.
[6]
Included in the 1997 AFB study are the following
comments from study participants:
These services make me feel just like
all other people and I can benefits so much more from the programs.
With description, I feel that my
TV- and movie-watching experiences are tremendously enhanced. No
frustration, sadness, of anger at having looked forward to a pleasurable
experience and feeling cheated out of it because of not being able
to follow the action.
Description
is the best thing to happen to television in my lifetime.
Im always so excited to find
out a movie or program had been audio described. This tempts me
to watch things I may not watch otherwise.
I think descriptive TV is a wonderful enhancement.
[7]
The History
The concepts underlying audio description
were first developed in the 1970s by Gregory Frazier, a professor
at San Francisco State University. In the early 1980s, the
Arena Stage in Washington, DC, collaborated with a group of accessibility
advisors, including Cody and Margaret Pfanstiehl from the Metropolitan
Washington Ear, Inc., to develop an audio description program for
its live performances. [8]
In March of 1988, Jim Stovall, founder and president
of the Narrative Television Network, independently begins descriptions
for movies on cable channels. [9]
Since 1972, WGBH in Boston has been
a leader in making television accessible. In 1987, WGBH created
Descriptive Video Services (DVS®), a subsidiary that provides
audio description for television viewers. In areas where the local
public television station is equipped to participate, DVS® uses
a special audio channel available on stereo televisions to broadcast
audio descriptions for various programs. DVS® has also engaged
in providing audio description for first-run films in theatres nationwide.
[10]
In October 1990, the National Academy of Television
Arts and Sciences awarded Emmys to Margaret Pfansteihl, PBS, Jim
Stovall and the late Gregory Frazier. [11]
By the mid-1980s audio description crossed
the Atlantic to a small theatre called the Robin Hood, at Averham,
Nottinghamshire where the first described performances in Europe
are believed to have taken place. [12]
The Basics
The Independent Television Commission (ITC),
which licenses and regulates commercially funded television services
in the UK, Guidance on Standards for Audio Description states: There
are three golden rules to description: describe what is there, do
not give a personal version of what is there and never talk over
dialog. [13]
Describe what you see.
This is the first rule of description.
What you see is what you describe. The product is previewed with
an eye toward including the key plot elements, objects, places,
etc. not mentioned in the dialog or made obvious by the audio track.
Do not Editorialize.
Dont interpret, explain, analyze
or in any other way help the audience. Allow them to
form their own opinions and draw their own conclusions.
Characters moods, motives
or reasoning are not the subject of audio description. If the conclusion
is that a character is angry, describe what led to that conclusion
the gestures/facial expressions of the character.
The careful choice of adjectives
and adverbs is crucial. Choose only those words, which are not themselves
subject to interpretation beautiful says only
that something is deemed not ugly. It begs the question What
makes it beautiful? A few well-chosen words can enhance
a scene considerably, but they must not reflect the personal view
of the describer. [14]
Do not talk over dialog.
The dialog is telling the story
and must be heard. This rule is broken only when the confusion by
omitting the description is greater than maintaining the integrity
of the dialog. This, of course, presupposes the description is vital.
Lyrics should be treated as dialog.
If there are repeated choruses, you may describe over them. Whenever
possible, the rhythm of the music should be matched by the description.
According to M. Pfanstiehl, ". . . our theory has been, if
it's the main song you don't want to talk over it, because
that's like spoken lines." [15]
The dialog from radio, television
or other speaking characters maybe important to the story or may
be considered background noise. If background noise, it is permissible
to describe over it, again assuming the description is vital.
Do not Summarize.
Dont take a series of specific,
separate actions/events/images and describe them as one.
Do not Patronize.
Dont be condescending to the
audience. Trust them to grasp the context. They may well know more
about what you are describing than you do.
Do not Intellectualize.
Dont assume a lecturing or
clinical tone. Some connection to the product is essential and is
reflected in the describers choice of language.
Neither should the describer avoid
the emotional state of the product. A tender love scene should have
appropriate vocabulary.
What to describe.
Focus on that which is the most
significant and least obvious from the dialog/audio. Describing
everything is impossible: describe what is essential in the allowable
time.
Describe what is seen, not what
you think is going on or why. Give the audience what they need to
understand the story. ". . . the describer is there to supply
the missing vision and the visual elements. They're not there
as a teacher, interpreter, or explainer." [16]
Do not describe obvious sound cues.
You may mention who answers the phone, not that the phone is ringing.
A describer watching a programme
several times may notice mistakes in continuity or in the editing.
Pointing them out to the viewer, is not necessarily helpful, merely
distracting from the programme. [17]
How much to describe.
Describe what is essential in the
allowable time. If time permits, describe further. Details to include
could be architecture, clothing style, technology, color, light
& texture.
Description, however, should not
fill every available pause. Audio description is not a running commentary.
As Laurie Everett of DVS® states:
because pacing
and breathing are the audio equivalent of white space
in print and both are extremely important to the aesthetics of the
experience. [18] Too much description
can dilute the mood of a scene. [19]
The audience will want varying amounts
of description. According to the Pfanstiehls, the amount of
narrative detail preferred often depends on whether an individual
is congenitally blind (was born without sight) or is adventitiously
blind (was born with sight but lost it at some point in life). M.
Pfanstiehl explained the differences in preference: The congenitally
blind often have little concept of how very visual the world is.
People who have always been blind from birth and have never has
useful vision, have a
poor idea of just how much nonverbal
communication is always going on
They will say, I dont
need it. From the dialogue, I et everything I need. I can imagine
all the rest
I want just the script description. If youre
going to describe to me at all, I dont want you to say very
much. Just a phrase here or there is sufficient to clarify things.
And then you have the adventitiously blind who are saying, Id
like as much detail as you can possibly give me.
C. Pfanstiehl explained that people who once
had sight ask for more detail because they can remember how they
perceived things before the onset of vision loss. Stovall agrees
with this concept. [20]
Gregory Frazier has come to
the conclusion that the main thing is to remain focused on the story
and not get bogged down in superfluous details that are not pertinent
to the story line. [21]
Keep the language consistent.
Use the present tense. The story
is unfolding now, in the present. Time shifts (flash backs, or visions
of the future) should be made in reference to the character
Emily sees the dead girl playing. George sees
himself much older. Music and visual effects may further identify
time changes.
Use the same name for characters,
places, objects, etc. throughout.
Use the most descriptive words and
concise sentence structure.
Use language appropriate for the
audience. Childrens programs would use vocabulary suitable
for the age group.
Product with violence, sex, and/or
profanity should have appropriate vocabulary as well. The describers
feelings about the content are not relevant.
Use the correct terminology as long
as it would be commonly understood.
Colloquialisms and slang should
be avoided.
Assume the audience is nationwide.
Style
Read verbatim words that appear
Words appear: One year later.
Likewise, read subtitles verbatim
Subtitles appear: bla, bla, bla.
If something is identified
by name or has already made an appearance, the definite article
the is used. If the subject or object is new, the indefinite
a is preferable. [22]
If someones name or
location is about to be introduced by the programme itself, there
is no need to put it in the description. [23]
Use pronouns carefully. If there
is only one female in a scene, then she is fine. If
there are more than one, proper names will be clearer.
If possible, follow the action.
Allow the sound effects to occur then identify the action. There
will be times when leading the action is necessary.
Colors have meaning and should
be described. [24]
Use vivid verbs. People frequently
walk but they also: march stagger
shuffle saunter and stroll.
Choose the word that best matches the action.
Characters
The introduction and description of characters
differ in live and video description and are treated separately
below.
Settings
The description of settings differs in live and
video description and is treated separately below.
Standards Unique to Live Description
Program notes - Unlike video description,
live description provides a period before the performance for program
notes.
The purpose is to prepare the patron
by including descriptions that the describer will not have time
to give during the performance. In addition to the credits on the
playbill, the program notes cover descriptions of: the sets, with
their entrances, exits, placement of furniture, etc.; the appearance
of the characters, the roles they play, their costumes, any gestures
or mannerisms they use repeatedly; any props that are significant.
Because time permits, all these descriptions should be complete
and detailed.
The program notes are also the place
to define any terminology that might be used in the performance.
In a period piece, terms of clothing or architecture might be expanded.
Unusual props can be defined.
The remaining time before the curtain
can be filled with the directors notes, articles about the
playwright, the actors bios, etc.
Style
When the characters are first seen,
mention their names as they speak, which identifies the name with
the voice to the audience.
Do not use stage directions
stage right, House right, down stage.
The use of sentence fragments is allowable.
Do not refer repeatedly to the stage;
we have established that we are at the theatre.
Seek out the patrons during intermission
(if you have time) and after the performance for their feedback.
While differences in the amount of description may be expressed,
it is beneficial to get to know your audience.
Standards Unique to Video Description
The pauses in the product may be brief
for the placement of description. Use complete, concise sentences.
Shorter sentences are also easier to listen to.
The narrators voice should match
the product It should be distinct from the characters in
the product and mixed to sound as natural to the product as possible.
The narration serves the production and should blend into it. Gerry
Field, DVS® Operations Manager explained:
contrast is
one of the most important things.
we work very hard to make
sure that the volume of the voice is not standing out above the
program, that it has to work with it. [25]
Characters
Unlike live theatre description
where characters names are in the playbill, characters in
television and film may be introduced but unnamed. Some physical
characteristic must be found to identify them until they are named
in the product the bald man the red headed
boy. Once they have received a name, that name should be used.
Tying that name to the physical description once is desirable
John, the redheaded boy
Since there may not be time for a complete description, choose
that which is most revealing about the character. The age of the
character may be reasonably judged by the sound of their voice.
If that is not the case, mention their age. If they are dressed
differently than other characters, that might be appropriate. Are
they much taller, or shorter than everyone else? Are they the only
blonde? Do they have blue eyes, when everyone else in the family
has brown? Is their race important?
The relationships between characters
may not be apparent. It is the filmmakers responsibility to
reveal these relationships.
Style
Scene changes can be confusing particularly
when the audio track does not indicate a change. Keep them simple
and short. In the bedroom. At the police station.
Outside.
There will be times when leading
the action is necessary. Be aware, however, that leading the action
is distracting for the non-visually impaired who also may be viewing
the film.
Do describe the point of view when
appropriate from above, from space
moving away.
Dont refer to the screen;
we have established that they are watching television.
Logos
Treat logos as you would any other image to be
described, and read the company name(s).
Credits/Disclaimer
Reading the credits at the beginning
and end of films and television programmes is an important function
of audio description as it is an area in which visually impaired
people feel they particularly miss out. Many broadcasters today
prefer their announcers to talk over the end credits or to go straight
into a trailer or ad break.
The opening credits often appear over an important
action sequence and it may be necessary to compress them into a
shorter space or to read them in advance of their actual appearance
on screen, in order to be ready to describe the action as it begins.
[26]
Disclaimers for televised films may or may not
be required. They are generally difficult to read in the time allotted.
WE SEE TV, Video Description! Turning pictures into words!
--------------------------------------------------------------------------------
[1]
Metropolitan Washington Ear, www.washear.org.
A Very Brief Chronology of Description Services for Low Vision and
Blind People 3.
[2]
Washear, 3.
[3]
Los Angeles Radio Reading Service (LARRS),
Audio Description Mission Statement.
[4]
American Foundation for the Blind, www.afb,org
Adding Audio Description to Television Science Programs
[5]
American Foundation for the Blind, Video
Description
[6]
American Foundation for the Blind, Video
Description in North America
[7]
American Foundation for the Blind, Whos
Watching? A Profile of the Blind and Visually Impaired Audience
for Television and Video 2
[8]
ITC, 4.
[9]
Washear, 1
[10]
Association of Science-Technology
Center (ASTC), Accessible Practices: Live and Recorded Media, Audio
Description, www.astc.org/resource/access/medmain.htm
[11]
Metropolitan Washington Ear, 2.
[12]
ITC, ITC Guidance on Standards for
Audio Description www.itc.org.uk/itc_publications/codes_guidance/audio_description/audio_1.asp
(May 2000) 4.
[13]
ITC, 8.
[14]
ITC, 20.
[15]
American Foundation for the Blind
(AFB), Project to Conduct Research on Described Videos Audience
and Methods of Distribution (U.S. Department of Education Grant
#H026G40001, June 1997) 6.
[16]
AFB, Project, 5.
[17]
ITC, 8.
[18]
AFB, Project, 4.
[19]
ITC, 15.
[20]
AFB, Project, 2.
[21]
AFB, Project, 5
[22]
ITC, 12.
[23]
ITC, 14.
[24]
ITC, 21.
[25]
AFB, Project, 1
[26]
ITC, 24.
|