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New Advertising Opportunities in Accessible Television Programming It is now possible to utilize unique advertising vehicles, that target more than 40 million people with disabilities, to achieve breakthrough advertising that reaches millions more consumers who do not have disabilities. The greatest number of consumers of closed captioning are not the more than 25 million deaf consumers. Most closed captioning is viewed by abroad demographic population at bars, restaurants, and airports. Popularity of video description is already gaining momentum with non-visually impaired consumers too! The leading satellite radio network in the U.S. is launching an audio channel specifically for films and tv programs with audio description. As more consumers experience the freedom of listening to movies with description, more advertisers become interested in securing exclusive sponsorships. Marketing through Sponsoring Video Description and Closed Captioning Discover the newest way to make the power of national broadcast television work for you! Video description presents innovative, cost effective ways to reach millions of consumers who have billions of discretionary dollars. Include video description as an advertising vehicle in your marketing strategy by sponsoring the video description and closed captioning of a broadcast television program. Breakthrough Strategy Sponsoring video description and closed captioning is the optimum way to achieve breakthrough advertising to people with disabilities. Marketing programs aimed at people with disabilities can reach as many as four out of every 10 consumers. The disabled community is an often-overlooked market segment that consists of 54 million people of all ethnic backgrounds, cultures and ages. This fastest growing subgroup of the U.S. population has an aggregate income that exceeds $1 trillion and has $220 billion in discretionary spending power. There are more than ten million visually impaired consumers who directly benefit from video description services. Over 35 million Americans view closed captioning on a regular basis. Sponsoring video description and closed captioning motivates consumers (disabled and otherwise) to perceive a company as a friendly, caring organization that welcomes all customers regardless of abilities or differences. Value Added Benefits Utilize description and captioning NOW to maximize the power of your advertising dollars and experience value added benefits. High interest in this new service coupled with the low number of television programs currently offering video description, provide you with even greater market penetration. Sponsors also benefit from collateral publicity through articles and interviews in print publications and broadcast media. Product and Pricing The cost to sponsor the closed captioning and video description of a series of 25 30-minute episodes ranges from $55,000 to $70,000. During each of the 25 episodes, a sponsor receives two audio mentions on the video description track. These mentions usually include the company name and a short tag line. All sponsors will be featured on the consumer feedback website. Sponsors will also receive a sponsor credit in caption form in each show. Audio mentions and caption credits normally air during reruns on the same network. Increasing demand for this new advertising method will eventually drive prices up and begin to dilute audience share. Early sponsorship offers greater return on investment.
WE SEE TV, Video Description! Turning pictures into words!
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